BSB52415
Diploma of Marketing and Communication


The purpose of the Diploma of Marketing and Communication is to qualify learners to perform marketing and communication positions at a practical and managerial level, focusing on fields such as integrated marketing, international marketing, market developments and start-up marketing projects.


This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication, and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business areas. Typically, they would have responsibility for the work of other staff and lead teams, using collaborative processes in the workplace to develop innovative ideas. The purpose of the Diploma of Marketing and communication is to qualify learners to perform marketing and communication positions at a practical and managerial level, focusing on fields such as integrated marketing, international marketing, market developments and start-up marketing projects.


Core Units
BSBMKG507 – Interpret market trends and developments
BSBMKG523 – Design and develop an integrated marketing communication plan
BSBPMG522 – Undertake project work

Elective Units
BSBDES602 – Research global design trends
BSBADV510 – Create mass electronic media
BSBADV503 – Coordinate advertising research
BSBMKG502 – Establish and adjust the marketing mix
BSBMKG506 – Plan market research BSBMKG510 – Plan e-marketing communications
BSBMKG535 – Devise a search engine optimisation strategy


Pathways into the qualification
Entry to this qualification is limited to those individuals who completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Pathways from the qualification
After achieving this Diploma programme, individuals may progress into higher education, including Advanced Diploma or Bachelor Degree. Many graduates, however, will progress directly into relevant industry positons.

  • Marketing Coordinator
  • Design Assistant
  • Public Relations Assistant
  • Public Relations Manager
  • Marketing Assistant
  • Marketing Consultant
  • Marketing Manager
  • Marketing Strategist