BSB61315 – Advanced Diploma of Marketing and Communication
CRICOS Code 092797G

The advanced Diploma of Marketing and Communication is designed for students with a desire to work as business strategists, business and marketing directors, and national, regional or global managers. This program provides practical skills to perform senior marketing and communications roles and apply strategic marketing direction.


This qualification is designed for students with a desire to work as business strategists, business and marketing directors, and national, regional or global managers. This program provides practical skills to perform senior marketing and communications roles and apply strategic marketing direction. Students will develop analysis and decision making skills using technical, technological, creative, conceptual and managerial competencies. Professional workshops are delivered over 5 days per week to complement students with sustainability and technological skills in operating marketing related ICT tools and platforms. Graduates will have a rich portfolio to present to potential employers. Students are able to obtain Microsoft Productivity Certification. Elective work placement training of 16 weekly hours available.


Core Units
BSBADV602 – Develop an advertising campaign
BSBMKG609 – Develop a marketing plan
BSBMGT616 – Develop and implement strategic plans

Elective Units
BSBINM601 – Manage knowledge and information
BSBFIM601 – Manage finances
BSBINN601 – Lead and manage organisational change
BSBMGT617 – Develop and implement a business plan
PSPPCM023 – Manage strategic contracts
BSBMGT605 – Provide leadership across the organisation
PSPGEN067 – Establish and maintain strategic networks

Supplementary Units
BSBSUS501 – Develop workplace policy and procedures for sustainability


Pathways into the qualification
Entry to this qualification is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication.

Pathways from the qualification
After achieving this Advanced Diploma programme, individuals may progress into higher education Bachelor Degree or some Master’s Degree. Many graduates, however, will progress directly into relevant industry positons.

  • Marketing Coordinator
  • Design Assistant
  • Public Relations Assistant
  • Public Relations Manager
  • Marketing Assistant
  • Marketing Consultant
  • Marketing Manager
  • Marketing Strategist

*Prequalified available