This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners. The purpose of this qualification is to provide learners with the necessary knowledge to develop marketing organisations and projects, focusing on fields such as advertising, integrated marketing and communications.

Core Units
BSBMGT407 – Apply digital solutions to work processes
BSBMKG417 – Apply marketing communication across a convergent industry
BSBMKG418 – Develop and apply knowledge of marketing communication industry
BSBCMM401 – Make a presentation
BSBCRT401 – Articulate, present and debate ideas

Elective Units
BSBSMB404 – Undertake small business planning
BSBADV404 – Schedule advertisements
BSBMKG401 – Profile the market
BSBFIA402 – Report on financial activity
BSBMKG419 – Analyse consumer behaviour
BSBMKG420 – Create digital media user experiences
BSBMKG408 – Conduct market research

After achieving this qualification, individuals may progress BSB52415 Diploma of Marketing and Communication. Pathways from the qualification may include:

• Full-time or part-time study with a registered training organisation
• Face-to-face study
• Institution-based training
• Recognition of prior learning (RPL)

• Marketing and communication consultants
• Small Business Manager
• Franchisee
• New small business owner / operator