This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication, and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business areas. Typically, they would have responsibility for the work of other staff and lead teams, using collaborative processes in the workplace to develop innovative ideas
The purpose of the Diploma of Marketing and communication is to qualify learners to perform marketing and communication positions at a practical and managerial level, focusing on fields such as integrated marketing, international marketing, market developments and start-up marketing projects.
BSB42415 - Dual Certificate IV in Marketing and Communications
BSB42618 - Certificate IV in New Small Business
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. The qualification provides learners with the necessary knowledge to develop marketing organisations and projects, focusing on fields such as advertising, integrated marketing and communications.